Retail brands must demonstrate some online pizzazz
Retailers must transform themselves into entertainment destinations online using social media to attract and engage consumer, according to a new report from retail analyst Verdict. More popular brands from the streets on a brand with expensive advertising costs on the internet.
This can happen because the brand is on the streets more easily in clay by more people and more people who see and are interested in the look of the brand in a brand that is in popularkan on the Internet with expensive fees. Expensive cost is not the size of a brand can be popular but how many people saw the brand, attracted by the brand labeled products and whether they still remember the brand the next few days?
High street brands should invest more in creating “retail theatre online” using blogs, embedded video and Facebook and Twitter pages to lengthen time spent on sites, which in turn would drive sales, says the analysts.
Brand what you think is very creative in making ads? Is a car ad is better than the ad Tablet PC? I think they both have the same bad value when viewed from the side of the economy that do not have the sales force at all.
It points to Australian brand Billabong’s creation of an entertainment destination for its online store RVCA as a model case study. Verdict says the site has increased sales despite the link to its shopping pages being given low prominence in favour of content such as music tour dates and YouTube clips.
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